Instagram Reels publishing to Instagram Creator accounts
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Historically with Repurpose, in order to publish to Instagram you had to use an Instagram Business account. Now, Meta is allowing all Instagram Creator accounts to publish directly to Reels through Repurpose.
With a creator account you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.
Easily switch your Instagram back to Creator by following these steps
open your Instagram mobile app.
click the menu (3 lines top right) → Settings → Account → Switch Account Type and choose “Switch to creator account”
Then go ahead and check if your Creator account is eligible for Reels publishing (see below for details)
All you need to do is create your workflow selecting your Creator account
Visit the Connections page
Click the “Add a new connection” button
Follow the steps to connect your Instagram account
Keep in mind that you can publish directly to Instagram Reels having either a Creator or Business account.
Instagram Stories only works with Business accounts!
Q: What is Meta’s recommendation for creators who changed their accounts from Creator to Business?
A: The publishing functionality would be the same as you have today with a Business account but now as a Creator account you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.
Q: What if I have multiple IG accounts
A: You should be able to see and use them all.
What this means to you
Historically with Repurpose, in order to publish to Instagram you had to use an Instagram Business account. Now, Meta is allowing all Instagram Creator accounts to publish directly to Reels through Repurpose.
With a creator account you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.
Here's what you need to do
If you already have an Instagram account connected to Repurpose and it is currently setup as a Business account
Easily switch your Instagram back to Creator by following these steps
open your Instagram mobile app.
click the menu (3 lines top right) → Settings → Account → Switch Account Type and choose “Switch to creator account”
Then go ahead and check if your Creator account is eligible for Reels publishing (see below for details)
If you already have an Instagram account connected to Repurpose and it is currently setup as a Creator account
All you need to do is create your workflow selecting your Creator account
If you haven’t yet connected an Instagram account to Repurpose
Visit the Connections page
Click the “Add a new connection” button
Follow the steps to connect your Instagram account
Keep in mind that you can publish directly to Instagram Reels having either a Creator or Business account.
Instagram Stories only works with Business accounts!
Q&A
Q: What is Meta’s recommendation for creators who changed their accounts from Creator to Business?
A: The publishing functionality would be the same as you have today with a Business account but now as a Creator account you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.
Q: What if I have multiple IG accounts
A: You should be able to see and use them all.
Updated on: 26/09/2023
Thank you!