We cannot wait for all the high-quality content you will publish and schedule through our platform.

What this means to you

Historically with Repurpose, in order to publish to Instagram you had to use an Instagram Business account. Now, Meta is allowing all Instagram Creator accounts to publish directly to Reels through Repurpose.

With a creator account,` you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.

Here's what you need to do

If you already have an Instagram account connected to Repurpose and it is currently setup as a Business account

1. Easily switch your Instagram back to Creator by following these steps

• open your Instagram mobile app
• go to your profile
• click the menu (3 lines top right) → Settings and privacy → Business tools and controls → Switch Account Type
• choose “Switch to creator account”

2. Then go ahead and check if your Creator account is eligible for Reels publishing (see below for details)

If you already have an Instagram account connected to Repurpose and it is currently setup as a Creator account

1. All you need to do is create your workflow selecting your Creator account

If you haven’t yet connected an Instagram account to Repurpose

1. Visit the Connections page

2. Click the “Add a new connection” button

3. Follow the steps to connect your Instagram account

Q&A

Q: What is Meta’s recommendation for creators who changed their accounts from Creator to Business?
A: The publishing functionality would be the same as you have today with a Business account but now as a Creator account you may have access to features just for creators such as: Instagram Subscriptions, Branded Content Partnerships and creator marketplace. Check all the features here.

Q: What if I have multiple IG accounts
A: You should be able to see and use them all. For detailed instructions on how to connect multiple Instagram accounts, click here.

Updated on: 17/10/2023