Articles on: Connections

Connecting and Troubleshooting your Instagram Connection

Don't have a account? Sign up for free here!

NEW: Instagram Creator accounts can now publish to Instagram Reels using!

Important: Before you begin

Meta has the following requirements before you can connect your Instagram account to any 3rd-party tool like

Please follow these steps in order and you'll be up and running in no time:

Convert your Instagram account from Personal to Professional Creator or Professional Business

Connect your Instagram Account to your Facebook Page (you must also be the admin of this page).

1. Convert Your Personal Instagram to Professional

Visit on your computer browser (not mobile app)

Click the 3 lines (More) on the bottom left

Click Settings

Scroll to the bottom and choose "Switch to professional account"

Choose "Creator" or "Business"

If you would like to use trending audios with your Professional Business Account, simply set your business Category to "Entrepreneur"

6. Still need help? See this Instagram help article here

2. Connect Your Instagram Professional to Your Facebook Page

If you are creating a brand new Facebook account, you'll need to wait 1 hour before Meta allows you to connect it to

Visit on your computer browser

Top left dropdown, choose your Facebook Business Page (or create a new one)

Click Settings in the bottom left and choose the Facebook Business Page you want to link

Next to Page Access, click Page Settings

Choose Linked Accounts and select Instagram, and click Connect Account to connect your Instagram Professional Account

Still need help? See this Facebook help article here

Already have a Professional Creator account?

If you already have you Instagram Professional Creator account, you can publish to Instagram Reels 🙌

Note: Meta does not support publishing to Stories unless you switch to a Instagram Professional Business account.

Here's how to switch your account from Instagram Professional Creator to Professional Business:

On your computer browser (not mobile app) visit this page or alternatively click the 3 lines (More) and click Settings then select Professional Account

Click the link to "Switch to business account" on the bottom right of the page

Connecting your Instagram account to Repurpose

Visit the Connections Page
Click Add New Connection
Choose Instagram
4: If the Facebook account does not have the integration added, the possibility of logging into a Facebook account will not be shown, but Repurpose will recognize the account logged in the browser and if there is not one logged in then you will be able to log in to one.
If there is a logged-in account, a pop-up will appear "Continue with your name"
5: Then in the next step Click on "Choose what you allow" where you can select from all your businesses, Instagram accounts, and Facebook pages
In the following window, make sure to select all your Facebook pages linked to your Instagram account (or select all if you're not sure)

Here's what you can do with your Instagram Connection.

Publish content to IG Reels. Learn more here
Repurpose content from IG Reels. Learn more here
Publish content to IG Stories. Only for Professional Business accounts


If you are having troubles connecting your Instagram account, try using the alternative authorization method found at the bottom of the pop-up. See an example below:

Meta no longer supports uploading videos to the Feed. They now all get uploaded as Reels. If you currently have a workflow set to pull content from the Feed or repurpose content to the Feed, you will need to edit your workflow. Here's how:

Login to your account at
Choose "Workflows" on the left side of the page
Click the 3 dots to the right of the workflow you would like to edit, and choose "Edit"
You will now have the opportunity to change all of your workflow settings, including the name.

If you are changing the Source from Feed to Reels, continue through the settings until you get to this screen:

On this screen, open the drop-down menu and change the Source from Feed to Reels.

If you are changing the Destination from Feed to Reels, continue through the settings until you get to this screen:

On this screen, open the drop-down menu and change the Destination from Feed to Reels.

Finally, be sure to click "Save" after you've edited your workflow settings.

NOTE: All Reels are shared to Feed by default, but you can disable that in the Workflow Settings. Simply go to your Workflows page, click on the Settings wheel to the right, then UNcheck the box labeled "Share to Instagram Feed."

If you get an publishing error "(#10) The user is not an Instagram Business", then you'll need convert your Instagram account from Professional Creator to Professional Business as this is required by Instagram. (learn how to do this here)

If you are not seeing your Instagram accounts in the the dropdown while creating a workflow, you'll need to reconnect your Instagram account using the steps below.

Connecting Multiple Instagram Accounts

If are you trying to connect multiple Instagram accounts please refer to this guide:

Reconnecting your Instagram account to Repurpose

Reconnect your Instagram Connection from inside your Repurpose account

In the Meta popup, choose Edit Settings

Select ALL of your Facebook Pages (or at least ensure you select the ones that are connected to your Instagram accounts)

Select ALL your Instagram Professional Accounts (or at least ensure that you select the one you want to use)

When you create a Workflow and choose Instagram as your Source or Destination, you should see all the Instagram Professional accounts you added in Step 4.

QUESTIONS? We've got you! Email our Support Team at or chat live with us on our site. We look forward to helping you.

Updated on: 21/02/2024

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