Articles on: Workflows

Instagram Reels (Destination)

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You can now automatically publish or schedule content directly to Instagram Reels.

Getting Started

Add your Instagram Connection.

Create a new workflow.

Select your Source. (TikTok, YouTube, Podcast, etc)
if you are repurposing short form content (TikTok for example) and your videos are up to 15 minutes then use the "Full Video" option.
if you are repurposing long-form content (YouTube or Podcasts for example) and your content is longer than 15 minutes then you'll need to use the "Snippet (Clips)" option.

Select your Instagram account as your destination make sure Reels option is set.

Now you're ready to automatically publish or schedule to your IG Reels 🚀 Remember, Reels must be up to 15 mins or less.

Click Publish to instantly publish or schedule your content. You'll have the option to change to the caption, add hashtags, and select thumbnail.

Set the entire workflow to Auto Publish if you want to publish All Content now or only content created after a specific date. When auto publish is set, the next time you upload a video to your Source it will automatically publish to within 1 to 2 hours (without you haven't to log in).

Instagram algorithm

Repurpose recommends exploring some tips to better tackle IG logic:

Experiment with “share to feed” option in Repurpose. It's ON by default. We strongly recommend it to use it since the algorithm works better.

Posting time is important. On "Auto-Publish" can take up to 2 hours after the video is available on your source platform. For example: If you are publishing from Tiktok to IG Reels, will publish the Reel within 2 hours of publishing on Tiktok. If you want to control the exact time when Repurpose publishes to Instagram, turn of "Auto-Publish" and manually schedule by pushing publish and setting a schedule time.

If repurposing from TikTok, the music can possibly be a factor. Test original audio (no music) TikToks to see if that makes a difference.

Repurpose always uploads videos to Instagram with "original audio". If you want to use "trending audio" on Instagram instead of "original audio" then you must have the workflow from original source to Google Drive or Dropbox and then manually post to Instagram Reels.

Posting frequency is a factor. Don't post too many Reels close together. Maybe 1 per day or 2 max with many hours in between.

Change the Source (TikTok) hashtags and replace them with hashtags for that specific platform. You can use the "Remove Hashtags from Title and Description" option in the workflow settings to remove hashtags. Then, use the "Append Text To Description (Hashtags, Call to Action, etc)" and set it to "After" and add your Destination specific (IG Reels) hashtags there.

Alternatively, you can simply update the hashtags when you click the Publish button.

Have Repurpose send your Video to google drive and manually upload the Reels and see if that helps with reach.

The truth is nobody knows the IG algorithm but these are some suggestions to experiment with.


If you experiencing any of the following issues:

connecting your Instagram.
seeing all your accounts during workflow creation.
publishing to your Instagram account.

Please review all the troubleshooting steps on this article.

QUESTIONS? We've got you! Email our Support Team at or chat live with us on our site. We look forward to helping you.

Updated on: 23/10/2023

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