Podcast Repurposing Strategy: 1 Episode = 28 Pieces of Content

Summary:

• With Repurpose, you can take 1 podcast post and have it distributed 28 times to other media services.
• This is made possible by converting audio to video simultaneously without having to manage each site individually.
• Each video can be formatted to their correct aspect ratio automatically.
• Videos can be customized from the background, animated waveform, album, art, and custom text
• You can upload and design your own template as an option for added design flexibility. Note: IGTV and Instagram will need to go through dropbox/google drive first as there is no method yet to upload to them directly.

Step 1: Distribute Your Podcast

The three places you want to distribute your podcast are:

1. YouTube:

• Convert the audio into video format.
• Upload the full episode on YouTube.

2. Social Media (Audiograms):

• Convert the audio into video format.
• Create short video clips, known as audiograms.
• Share these clips on various social media platforms.

3. Website:

• Add a blog post or a show notes page on your website.
• Embed an audio player to allow easy listening.

Step 2: Audio to Video Conversion for YouTube

• Convert the audio into a full-length video.
• Upload the video onto YouTube.

Step 3: Create Vertical Video Clips for IGTV and Instagram Feed

• Create five short video clips in vertical format.
• Aim to get these clips on IGTV and your Instagram feed.
• Use a tool (to be introduced) for scheduling or direct publishing.

Step 4: Create Square Video Clips for Other Social Media Platforms

• Take the same five clips.
• Modify them into square format.
• Share these on platforms like Facebook, Twitter, and LinkedIn.

Step 5: Design Show Notes Page or Blog Post

• Create a dedicated page on your website.
• Embed an audio player to facilitate listening.

Step 6: Utilize Design Elements

• Customize the elements like title text, waveform, and image/artwork.
• You can choose from templates or design your own.

Remember, you'll have enough content to publish every day of the week for the entire week!

Updated on: 25/10/2023