Articles on: Connections

How to Connect Your Instagram Account in Repurpose

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You can connect your Instagram account in two ways:


  • Option 1: While creating a workflow (recommended if you're setting up a workflow now)
  • Option 2: From the Connections page (recommended if you're prepping accounts ahead of time)


⚠️ Your Instagram account must be set to Professional—either Creator or Business. Both work with Reels, but if you want to use Stories, your account must be set to Business.

Option 1: Connect Instagram During Workflow Creation


1 - Go to the Workflows page and click Create a new workflow (top right).

2 - Choose your workflow type.

3 - Select Instagram as the source (left-menu) or destination (right-menu).

4 - After selecting, two things can happen depending on your situation:

  • If this is your first time connecting an Instagram account, you’ll be redirected to Instagram’s login page.
  • If you’ve already connected Instagram accounts to Repurpose, a pop-up will appear with a list of them. Click Add new Instagram account to connect another one, and you’ll be redirected to Instagram’s login page.

5 - Enter your login credentials.

6 - If you see a “Save Info” step, you can either accept or skip it to move forward. If not, just continue to the next step.

7 - On the Instagram authorization screen, make sure the correct account is being authorized. If not, click the three-dot button and use the Switch account option to log into the correct one.

8 - Click Allow to finish connecting your account.

Option 2: Connect Instagram from the Connections Page


1 - Go to the Connections page from the left side menu.

2 - Click Add a New Connection (top right).

3 - Select Instagram from the list.

4 - A pop-up will appear where you can optionally edit the connection name and connect through Facebook in the advanced settings (not recommended - see more in the troubleshooting article).

5 - After clicking Connect, two things can happen depending on your situation:

  • If this is your first time connecting an Instagram account, you’ll be redirected to Instagram’s login page.
  • If you’ve already connected Instagram accounts to Repurpose, a pop-up will appear with a list of them. Click Add new Instagram account to connect another one, and you’ll be redirected to Instagram’s login page.

6- Enter your login credentials.

7 - If you see a “Save Info” step, you can either accept or skip it to move forward. If not, just continue to the next step.

8 - On the Instagram authorization screen, make sure the correct account being authorized. If not, click the three-dot button and use the Switch account option to log into the correct one.

9 - Click Allow to finish connecting your account.


💡If you have multiple IG accounts under the same email, use the account name instead of the email on the login page. Using the email will default to the primary account.
  • Troubleshooting


Got questions? We’ve got you covered! Email our Support Team at support@repurpose.io or chat with us live on our website. We’re here to help.

Updated on: 08/10/2025

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