Connecting your Instagram to Repurpose just got easier!

Any new Instagram connections you add to Repurpose on Sept 23, 2024 or later will go through a new simpler and more direct authentication process.

Meta Requirements:

1. To publish Reels using Repurpose.io, your Instagram account must be set to Professional Creator or Business.

2. To publish Stories using Repurpose.io, your Instagram account needs to be set to Business.

How to convert your personal Instagram to professional

• Visit Instagram.com on your computer browser (not mobile app)

• Click the 3 lines (More) on the bottom left

• Click Settings

• Scroll to the bottom and choose "Switch to professional account"

• Choose "Creator" or "Business"

• Still need help? See this Instagram help article here

How to switch your account from Instagram Professional Creator to Professional Business:

1. On your computer browser (not mobile app) visit this page or alternatively click the 3 lines (More) and click Settings then select Professional Account

2. Click the link to "Switch to business account" on the bottom right of the page

Troubleshooting and Tips

• If you get an publishing error "(#10) The user is not an Instagram Business", then you'll need convert your Instagram account from Professional Creator to Professional Business as this is required by Instagram. ( learn how to do this here)

• All Reels are also shared to Feed by default, but you can disable that in the Workflow Settings. Simply go to your Workflows page, click on the Settings wheel to the right, then uncheck the box labeled "Share to Instagram Feed."

• If you get an "400 error" when connecting Instagram, open a new Guest Profile (see screenshot), which will load without any extensions. Then log into Repurpose in that guest profile. Then try to connect Instagram. We believe there are browser extensions causing this Meta issue. This is not related to Repurpose, it's on META's end.

Updated on: 26/06/2025