Articles on: Connections

How to Connect Your Instagram Account in Repurpose

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You can connect your Instagram account in two ways:


  • Option 1: While creating a workflow (recommended if you're setting up a workflow now)
  • Option 2: From the Connections page (recommended if you're prepping accounts ahead of time)


⚠️ Your Instagram account must be set to Professional—either Creator or Business. Both work with Reels, but if you want to use Stories, your account must be set to Business.


Option 1: Connect Instagram During Workflow Creation


  1. Go to the Workflows page and click Create a new workflow (top right).
  2. Choose your workflow type.
  3. Select Instagram as the source (left-menu) or destination (right-menu).
  4. After selecting, two things can happen depending on your situation:
  • If this is your first time connecting an Instagram account, you’ll be redirected to Instagram’s login page.
  • If you’ve already connected Instagram accounts to Repurpose, a pop-up will appear with a list of them. Click Add new Instagram account to connect another one, and you’ll be redirected to Instagram’s login page.
  1. Enter your login credentials.
  2. If you see a “Save Info” step, you can either accept or skip it to move forward. If not, just continue to the next step.
  3. On the Instagram authorization screen, make sure the correct account is being authorized. If not, click the three-dot button and use the Switch account option to log into the correct one.
  4. Click Allow to finish connecting your account.


Option 2: Connect Instagram from the Connections Page


  1. Go to the Connections page from the left side menu.
  2. Click Add a New Connection (top right).
  3. Select Instagram from the list.
  4. A pop-up will appear where you can optionally edit the connection name and connect through Facebook in the advanced settings (not recommended - see more in the troubleshooting article).
  5. After clicking Connect, two things can happen depending on your situation:
  • If this is your first time connecting an Instagram account, you’ll be redirected to Instagram’s login page.
  • If you’ve already connected Instagram accounts to Repurpose, a pop-up will appear with a list of them. Click Add new Instagram account to connect another one, and you’ll be redirected to Instagram’s login page.
  1. Enter your login credentials.
  2. If you see a “Save Info” step, you can either accept or skip it to move forward. If not, just continue to the next step.
  3. On the Instagram authorization screen, make sure the correct account being authorized. If not, click the three-dot button and use the Switch account option to log into the correct one.
  4. Click Allow to finish connecting your account.


💡If you have multiple IG accounts under the same email, use the account name instead of the email on the login page. Using the email will default to the primary account.




Got questions? We’ve got you covered! Email our Support Team at support@repurpose.io or chat with us live on our website. We’re here to help.

Updated on: 11/10/2025

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